If you use TweetDeck, HootSuite, SocialOomph or any other application, go check your Twitter feed and you’ll see what I mean. This "poor ratio" often (although, not always) implies that a person is following too many people at once, instead of letting organic relationships naturally develop.comThis is the SM "automation workhorse.  The "best practice" criteria:How many followers do you have? Reach is important, and Twitter Grader puts some weight on the number of people following you.How often does your network engage with you? Twitter Grader thinks very highly of people who are tweeted at, cited in the context of a tweet or retweeted.I’m not including anything in my list that I view as a tool for Twitter "power" users or social media gurus (people who are managing multiple social media accounts for other companies.)  Remember that no tool can be as effective or compelling as you, offering what only you can offer.  Others may disagree with my top ten, but this is a pretty good starting point.   In case you’re a newbie, a hashtag is a keyword in a tweet preceded with "#.  

TweetDeck also has a TweetDeck Directory which is similar to Twellow and other Twitter directories.  In the settings, you have the ability to link up to 5 RSS feeds to your HootSuite account, and it tweets them out when you tell it to. To have people interact or reference you shows authority.comTweetReach gives you detailed reach analysis for any search term on the ripple effect of how the tweets about that term have spread on Twitter - all in one simple report.  The key is to use however many you need to make the time you spend on social media as minimal as possible, AND meet your marketing objectives.This article is an example of what I’m talking about.  Plus, if someone mentions you on Twitter, it is the courteous thing to thank them for the mention.The most common excuse I hear from my clients for not engaging in social media is the time factor.You have the ability to group the people you follow into different categories, which cleans up your twitter stream.  SocialOomph.  This tool is the easiest to use, requires absolutely no additional software or learning curve, and works entirely differently from any other tool I’ve mentioned.SocialOomph gives you the ability to choose which SM sites you want your automated posts to go to.How often do you update and interact with your network?

Being an active member of the Twitter community definitely gets you points.THE ULTIMATE TWITTER TOOLHere’s your most powerful Twitter tool.  The free version is great for the average SM marketer, but there is an upgrade for $29.  A nice option for the RSS feed integration tool is to only take a maximum of one RSS story every hour (or 2, 3, 6, 12 or 24 hours.  It would be kind of pointless if you never actually socialized, wouldn’t it?  You need to respond to direct messages, and it’s good to join in conversations about pertinent topics in your field of expertise."  The number is a percentile score based on how effectively you’re following best Twitter-for-business practices, compared to all the other people that have been graded.10.Many SM gurus say automated responses are a no-no.  So many options:  which ones make the most sense for an industrial business?I like checking out new tools as they come on the scene, so I’ve reviewed a lot of them.00) and I’m trying to use it whenever I can, for one simple reason: self-branding.

When you post to Twitter, no matter which of the management applications you use, you’re giving away a backlink to another company.WeFollow organizes users based on hashtags. WeFollow only allows for three hashtags per Twitter account, assuring the directory does not become overly cluttered.MANAGING AND AUTOMATING: Following are my favorite Twitter management and automation tools - all offer something a little different and have very different interfaces.  Just my personal preference but I find it’s harder on my eyes.  Plus, those followers will know they are about to engage with a real, live person that has something useful to share.  I find this feature quite useful because I don’t have to constantly be monitoring new followers so that I can follow them back.  Hopefully, that means the relationship starts off in a positive way. FriendOrFollow.  It is proper Twitter etiquette to thank someone who follows you, but who has time to constantly be checking?  Likewise, it’s proper etiquette to follow someone back who follows you.comThe premise is simple: anyone can tweet to @wefollow,  hashtags that represent what categories they would like to be listed under.  Try to make them sound more "personal.  Leave me a comment below!.Twellow really lives up to its name with a diverse amount of categories that allows you to extend your network by following people in multiple categories. WeFollow."  The hashtag filters all tweets with that keyword into a Twitter category.  Be engaging.  TweetDeck.  After all, social media is their full time job.comTweetDeck is a personal real-time browser, connecting you with your contacts across Twitter, Facebook, MySpace, LinkedIn, Foursquare, Google Buzz and more.comThis nifty app makes it simple to quickly see who you follow that has not followed you back as well as those who are following you, but you do not follow them.  People (or organizations) that are tweeting about your area of expertise will appear in the report and you can click right from the report to their Twitter page, and follow them.comIf you’re not ready to pay something to self-brand your SM posts, I think HootSuite is the best, all around SM management app."  DON’T SELF PROMOTE.1. 

I use the free version and find it to be completely satisfactory, but I’m not managing 100 different SM accounts!Two cool features of SocialOomph are: the ability to type in multiple DM’s (direct messages) that are sent out in rotation any time someone new follows you; and an automatic follow back when someone follows you.What is the influence of the people following you? Building a network of people who are influential in terms of reach is powerful. Examples of common hashtags include #manufacturing, #industrial, and #refining. Remember that being effective on Twitter is about quality tweets AND quality followers.4.  See how many different users received tweets about your keywords.97 per month that supposedly allows you to automate like no other.  This will undoubtedly generate more followers for me.  Automation is golden, but we are talking about "social" media.  These tools can be powerful in terms of finding quality followers, listening to the conversations within your industry, enhancing customer service and support, and most importantly:  saving time.  In my opinion, this is worth MUCH more than $79 per year (but don’t tell MarketMeSuite I said so.  Type in one post and it goes to Twitter, LinkedIn, Facebook and any other SM sites you designate.   After trying these and others, I’ve found that I can function quite well with two of them.HootSuite has another feature that the casual Twitter user may not care about, but I love it.  Very few tools this useful are free, these days.Top Ten Twitter Tools for Industrial Companies.There are literally hundreds of applications, both web and desktop based, that can help you manage, monitor, maximize, and automate your Twitter AND other social media accounts.MarketMeSuite allows you to brand your tweets with your own name - for me, that is "Marketects," AND it allows you to insert a link back to your own website.  Like many of the SM apps out right now, there’s a free, basic version and a paid for "pro" version.  It’s easy:  you enter your Twitter user name and up pops a score card with your "grade.
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